Sexy Ads Get Noticed

Sexy Ads Get Noticed - Sexy Ads Get Noticed Information...

Info iconThis preview shows pages 1–12. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Sexy Ads Get Noticed Information Search rces al sou Person Market sou rces Pub l Per son al e x ic s our ces per ien ce Perceptions • Marketers want to know – – – How consumers sense external information How they select and use sources of information How information is interpreted and given meaning The Perception Process Receive Select Organize Interpret Gaining Attention With Color WE CAN SUM IT UP IN TWO WORDS: EXCEPTIONAL, EXTRAORDINARY, FANTASTIC, FRESH TASTE. ADMITTEDLY, WE’RE BAD AT SUMMATION. There just aren’t enough adjectives to describe the straight­from­the­orange taste of Tropicana Pure Premium.® What is a sensation? Taste Immediate, direct response of the senses Smell Hearing Touch Sight Appealing to the Senses Perfume on sidewalks Scented cards Product Samples The Selective Perception Process Selective Exposure Selective Attention Selective Comprehension Selective Retention Selective Attention to Advertising Subliminal Perception Perceiving Stimuli Below the Conscious Threshold of Perception Evaluation of Alternatives All Available Brands Brand A Brand B Brand C Brand D Brand E Brand F Brand G Brand H Brand I Brand J Brand K Brand L Brand M Brand N Brand O Evoked Set of Brands Brand B Brand E Brand F Brand I Brand M Two Forms of Evaluation Criteria Evaluative Criteria Objective Price Warranty Service Subjective Style Appearance Image ...
View Full Document

Page1 / 12

Sexy Ads Get Noticed - Sexy Ads Get Noticed Information...

This preview shows document pages 1 - 12. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online