Suing Competitors Under the Lanham Act

Suing Competitors Under the Lanham Act - Suing Competitors...

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Suing Competitors Under the Lanham Act Ad deceived a substantial segment of the audience Deception was “material” or meaningful and is likely to influence purchasing decisions Falsely advertised products or services are sold in interstate commerce You were, or likely will be, injured as a result of the false statements (loss of sales or loss of goodwill) False statements have been made about the advertiser’s product or your product Must be proven to win a false advertising suit 20-1
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Suing Competitors 20-2
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State Regulations 20-3
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Regulation of Sales Promotion Cannot misrepresent their value Cannot be a lottery Rules & details must be fully disclosed Care must be taken with special audiences Contests/Sweepstakes Premiums 20-4
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Regulation of Trade Allowances Must not violate any stipulations of the Robinson-Patman Act Co-op funds must be equal and non- discriminatory Trade Allowances 20-5
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Regulation of Direct Marketing Telephone Consumer Protection Act Pay-per-call Rule
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Suing Competitors Under the Lanham Act - Suing Competitors...

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