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Test Your Knowledge

Test Your Knowledge - Test Your Knowledge , A)Customers...

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Test Your Knowledge In public relations targeting, external audiences include:  A)  Customers  B)  The public at large  C)  Suppliers  D)  Stockholders  E)  All of the above  17-1
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Research on Public Attitudes Provides input for the planning process Serves as an “early warning system” Secures internal cooperation, support Increases communications effectiveness 17-2
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10 Evaluation Questions Click to add text Second level Third level Fourth level » Fifth level 1. Does the plan reflect a thorough understanding of the company’s business situation? 2. Has the PR program made good use of research and background sources? 3. Does the plan include full analysis of recent editorial coverage? 4. Do the PR people fully understand the product’s strengths and weaknesses? 5. Does the PR program describe several cogent, relevant conclusions from the research? 17-3
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10 Evaluation Questions 6. Are the program objectives specific and measurable?
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