Trucks Become Billboards on Wheels

Trucks Become Billboards on Wheels - B An ad placed inside...

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Trucks Become Billboards on Wheels 13-1
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Transit Advertising Station, Platform, Terminal Posters Outside Posters Inside Cards 13-2
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Posters Gain Attention in Terminals 13-3
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Pros of Outdoor Advertising Creativity Wide local coverage High frequency Geographic flexibility Creation of awareness Efficiency Sales effectiveness Production capability Timeliness 13-4
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Cons of Outdoor Advertising Limited message ability High cost Waste coverage Wearout Measurement problems Image problems 13-5
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Transit Advertising Exposure Frequency Advantages Reach Mood of the Audience Disadvantages Disadvantages 13-6
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Measurement in Out-of-Home Media Competitive Media Reports Simmons Market Research Bureau Point of Purchase Advertising Institute Outdoor Advertising Association of America Traffic Audit Bureau Scarborough American Public Transportation Association 13-7
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Test Your Knowledge Which of the following is an example of an out-of-home  advertising medium?  A)  A billboard on the top of a taxi  
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Unformatted text preview: B) An ad placed inside a bus shelter C) Banners pulled by airplanes D) An ad on a park bench E) All of the above 13-8 Promotional Products Marketing The advertising or promotional medium or method that uses promotional products, such as ad specialties, premiums, business gifts, awards, prizes, or commemoratives. 13-9 Pros and Cons of Promotional Products Saturation Poor image Lead Time Disadvantages Selectivity Flexibility Frequency Cost Goodwill Augmentation Advantages High recall 13-10 Measurement of Promotional Products • 71% of people surveyed had received a promo product within the last year • 33.7%. .. still had the item • 76%. .. recalled advertiser’s name • 52%. .. improved impression of company • 73%. .. used item at least once a week • 55%. .. kept it more than a year 13-11...
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Trucks Become Billboards on Wheels - B An ad placed inside...

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