Under Armour Launches Protype Shoes via Internet

Under Armour Launches Protype Shoes via Internet - –...

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Under Armour Launches Protype Shoes via Internet 15-1
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E-Commerce May be primary or secondary objective Direct selling of goods and services through the Internet 15-2
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Ebay is a Popular E-Commerce Site 15-3
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Web 1.0 and 2.0 15-4
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Advertising on the Internet (Part 1) Banners Sponsorships Pop-ups/ Pop-unders Push Technologies Links Interstitials Forms of Internet Advertising 15-5
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Typical Banner Ads 15-6
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Advertising on the Internet (Part 2) Paid Search Behavioral targeting Rich media Contextual Ads Additional Forms Forms of Internet Advertising Podcasting RSS feeds Blogs Online commercials Video on demand Webisodes 15-7
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Internet Advertising Models 15-8
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Internet Search Advertising Search Engine Marketing The entire set of techniques and strategies used to direct visitors from search engines to marketing web sites Paid Placement
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Unformatted text preview: – Text-only ads targeted to keyword search results on search engines – Offered through programs such as Google AdWords, Yahoo Search, or Microsoft Bing • Sometimes referred to as paid placement , pay-per-click , cost-per-click advertising 15-9 Internet Search Advertising • Behavioral Targeting – Targeting online ads to consumers based on their Web searching behavior • Contextually Targeted Ads – Text ads targeted to the content of web pages using programs such as Google AdSense and Yahoo Search Content – Placement of ads determined by content of the web page where they are shown • Organic Search Optimization – Using a range of techniques to improve how well a site or page is listed in search engines for specific topics 15-10...
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This note was uploaded on 01/19/2012 for the course MKTG 4650 taught by Professor Tyramitchell during the Spring '12 term at Kennesaw.

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Under Armour Launches Protype Shoes via Internet - –...

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