Ch_03_5e - Decision makers those who provide& allocate...

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Planning, Implementing, & Evaluating Health Promotion Programs: A Primer – James F. McKenzie, Brad L. Neiger, Rosemary Thackeray Fifth Edition Starting the Planning Process Chapter 3
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Planning Planning a health promotion program is a multi-step process “To plan is to engage in a process or a procedure to develop a method of achieving an end” (Breckon et al., 1998, p. 145). Because of the variety of setting & resources the planning process doesn’t always start the same way Sometime obvious need A program has been successful in past but needs to be reworked Some have the autonomy & authority to start Often need to gain support of key people for the program
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Need for Creating a Rationale to Gain the Support of Decision Makers Important to have support from the highest level
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Unformatted text preview: Decision makers - those who provide & allocate the necessary resource support – Resources - $ that can be turned into staff, supplies, etc. – Support - e.g., policies, value, decision making • Gaining support – Idea for a program comes from the top - great – Other than top level - must sell idea • Creating a rationale (written proposal) to sell the program Steps in Creating a Program Rationale - 1 • An important process that should not be taken lightly • Need to have a sound rationale before making an appeal to the decision makers • No formula for writing the rationale • A logical format for a rationale is presented as the inverted triangle; triangle is symbolic of the design going from global terms to a focused solution Creating a Rationale...
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