Ch_05_5e - Fifth Edition Planning, Implementing, &...

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Health Promotion Programs: A Primer – James F. McKenzie, Brad L. Neiger, Rosemary Thackeray Fifth Edition Measurement, Measures, Measurement Instruments, and Sampling Chapter 5
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Measurement Measurement – the process of assigning numbers or labels to objects, events, or people, according to a particular set of rules (Kerlinger, 1986) That is… Specifying objects to be measured Deciding on the numbers to use Creating rules for assigning numbers to objects (Green & Lewis, 1986) Types Quantitative – transformed in to numerical data Qualitative – in the language of the participants; words
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Health educators need to be comfortable & competent with measurement Examples when health educators will need measurement knowledge Locating evidence for a rationale Conducting a needs assessment Planning an evaluation Generating evidence for a funding agency Interpreting program results
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This note was uploaded on 01/19/2012 for the course HPS 3850 taught by Professor Johnson during the Spring '11 term at Kennesaw.

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Ch_05_5e - Fifth Edition Planning, Implementing, &...

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