Ch_08_5e - Fifth Edition Planning Implementing Evaluating...

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Planning, Implementing, & Evaluating Health Promotion Programs: A Primer – James F. McKenzie, Brad L. Neiger, Rosemary Thackeray Fifth Edition Interventions Chapter 8
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Intervention (treatment) Defined: An activity or set of activities that help to achieve the outcomes stated in the goals & objectives Want an intervention that is effective (leads to desired outcome) & efficient (uses resources in a responsible manner) A theory-based strategy or experience to which those in the priority population will be exposed or in which they will take part Occurs between two points in time Multiplicity – number of components or activities Dose – number of program units delivered; how many times offered
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Types of Intervention Strategies Strategy – “a general plan of action for affecting a health problem. A strategy may encompass several activities” (CDC, 2003) CDC system of classification for strategies More common strategies used by planners Categories not independent of each other Categories include: health communication, health education, health policy/enforcement, environmental change, health-related community service, community mobilization, & other
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Health Communication Strategies Health communication strategies are designed to inform & influence individual & community decisions to influence health Usually a part of most interventions Useful in reaching many goals & objectives High penetration rate Communication channels: 1) Intrapersonal (ex. health care), 2)
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This note was uploaded on 01/19/2012 for the course HPS 3850 taught by Professor Johnson during the Spring '11 term at Kennesaw.

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Ch_08_5e - Fifth Edition Planning Implementing Evaluating...

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