Ch_13_5e - Fifth Edition Planning Implementing Evaluating Health Promotion Programs A Primer James F McKenzie Brad L Neiger Rosemary Thackeray

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Health Promotion Programs: A Primer – James F. McKenzie, Brad L. Neiger, Rosemary Thackeray Fifth Edition Evaluation: An Overview Chapter 13
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Background Information on Evaluation Adequate & appropriate evaluation is necessary for any Type & quality of evaluation is influenced by evaluation expertise Two critical purposes of program evaluation Determining program effectiveness Evaluation knowledge & skills important for health educators
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Basic Terminology - 1 Evaluation – “a process of reflection whereby the value of certain actions in relation to projects, programs, or policies are assessed” (Springett, 2003, p. 264) or “the comparison of an object of interest against a standard of Standard of acceptability – minimum levels of performance, effectiveness, or benefits used to judge the value (Green & Lewis, 1986)
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This note was uploaded on 01/19/2012 for the course HPS 3850 taught by Professor Johnson during the Spring '11 term at Kennesaw.

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Ch_13_5e - Fifth Edition Planning Implementing Evaluating Health Promotion Programs A Primer James F McKenzie Brad L Neiger Rosemary Thackeray

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