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Ch_13_5e - Fifth Edition Planning Implementing Evaluating...

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Planning, Implementing, & Evaluating Health Promotion Programs: A Primer – James F. McKenzie, Brad L. Neiger, Rosemary Thackeray Fifth Edition Evaluation: An Overview Chapter 13
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Background Information on Evaluation Adequate & appropriate evaluation is necessary for any program regardless of size, nature, & duration Type & quality of evaluation is influenced by evaluation expertise Two critical purposes of program evaluation Assessing & improving quality Determining program effectiveness Evaluation knowledge & skills important for health educators
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Basic Terminology - 1 Evaluation – “a process of reflection whereby the value of certain actions in relation to projects, programs, or policies are assessed” (Springett, 2003, p. 264) or “the comparison of an object of interest against a standard of acceptability (Green & Lewis, 1986, p. 362) Standard of acceptability – minimum levels of performance, effectiveness, or benefits used to judge the value (Green & Lewis, 1986)
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Types of Standards of Acceptability
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