Ch_14_5e - Fifth Edition Planning, Implementing, &...

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Health Promotion Programs: A Primer – James F. McKenzie, Brad L. Neiger, Rosemary Thackeray Fifth Edition Evaluation Approaches and Designs Chapter 14
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Introduction Process & formative evaluation used synonymously, but formative more comprehensive in theory Approaches refers to the evaluation being either process (assess & improve the quality of programs) & summative evaluation (assess program effectiveness) Process evaluation is typically defined with descriptions of associated elements & strategies Designs relates to summative evaluation; experimental, quasi- experimental, & non experimental
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Process Evaluation - 1 Process evaluation focuses on the quality of program content & program implementation; it begins at the inception of the program & runs through implementation It quantifies what was done; when, where, & how it was done; who was It informs stakeholders of important findings that could improve a program or its delivery 17 elements of process evaluation; degree to which each is used rests on many factors including preferences of the stakeholders
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Process Evaluation - 2 Elements of process evaluation
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Ch_14_5e - Fifth Edition Planning, Implementing, &...

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