Theory of Planned Behavior (TPB) -

Theory of Planned Behavior (TPB) - - Theory of Planned...

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Theory of Planned Behavior (TPB) - 2 The TPB is an extension of the theory of reasoned action (TRA); it addresses the problem of incomplete volitional control Intention – “is an indication of a person’s readiness to perform a given behavior and it is considered to be an immediate antecedent of behavior” (Ajzen, 2006) Attitude toward the behavior – “is the
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Theory of Planned Behavior (TPB) - 3 Subjective norm – “is the perceived social pressure to engage or not engage in a behavior” (Ajzen, 2006) Do others think I should behave this way? How much do I care what others think? Perceived behavioral control – “refers to people’s perceptions of their ability to perform a given behavior” (Ajzen, 2006) Do I have any control over this behavior?
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Theory of Freeing Takes a much different approach; aimed at empowering education Empowerment – “…power to act with others to effect change” (Wallerstein & Bernstein,
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This note was uploaded on 01/19/2012 for the course HPS 3850 taught by Professor Johnson during the Spring '11 term at Kennesaw.

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Theory of Planned Behavior (TPB) - - Theory of Planned...

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