GenericCorporate.Strategies

GenericCorporate.Strategies - Increase product usage...

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Competitive Advantage Niche Strategies Niche Strategies Cost Cost Product/Service Differentiation Product/Service Differentiation Types of Types of Competitive Competitive Advantage Advantage Types of Types of Competitive Competitive Advantage Advantage
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Generic Competitive Strategies Lower Cost Differentiation Broad Target Cost Leadership Strategy Differentiation Strategy Narrow Target Focus Strategy Focus Strategy (Differentiation Based) Competitive Advantage Competitive Scope
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Three Intensive Growth Strategies: Ansoff’s Product-Market Expansion Grid Diversification Market development Market penetration Product development New markets Existing markets Existing products New products
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Alternative Corporate Growth Strategies Market penetration Market penetration strategies strategies Increase market share
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Unformatted text preview: Increase product usage Increase frequency of use Increase quantity used New applications Product development Product development strategies strategies Product improvements Product-line extensions New products for same market Market development Market development strategies strategies Expand markets for existing products Geographic expansion Target new segments Diversification strategies Diversification strategies Vertical integration Forward/backward integration Diversification into related businesses (concentric diversification) Diversification into unrelated businesses (conglomerate diversification) Current products New products Current markets New...
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This note was uploaded on 01/19/2012 for the course MKTG 4476 taught by Professor Hopetorkornoo during the Spring '12 term at Kennesaw.

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GenericCorporate.Strategies - Increase product usage...

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