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R ISE OF E LECTRONIC M EDIA C OMM . 375: W INTER 2012 (MWF 9:20-10:27 AM ), SFH 274 O AKLAND U NIVERSITY Instructor: Dr. Rebekah Farrugia Office: 306 Wilson Hall Email: [email protected] Office Hours: MW 12-1:15 and by appointment. Course Overview This course serves as an introduction to one of the most powerful forces in our world, broadcast media. Television and radio saturate our lives and influence our personal desires and understanding of the world by wielding real political, economic, symbolic, and social power. Their very ubiquity renders their institutional and economic structures, programming content, and worldview seemingly “natural.” The purpose of this course is to “de-naturalize” our understanding of U.S. broadcasting as “the only way it could be,” or as “the best way it could be.” We will use a critical cultural approach to examine the ever-changing complexity of broadcasting by considering the shifting relationships between institutions, politics, culture, social organization and technology. We will understand US broadcasting as the result of the often contradictory interests of media producers, audiences (as citizens and consumers), broadcast institutions, electronic manufacturers and government regulators. Rather than a “thing” set in stone, we will understand broadcasting as a dynamic and ever changing phenomenon created by historical actors responding to and creating social and cultural conditions. Our goal in doing so is to develop critical knowledge as media consumers and future media producers (for some of us!), and to gain the background knowledge necessary for future study of mediated communication. General Education This course satisfies the Western Civilization Knowledge Area component of the General Education requirements. In accordance with this plan, by the end of the semester, students will demonstrate: knowledge of the historical events and/or philosophical ideas of European or American culture knowledge of how Western ideas or institutions have evolved over time This course further satisfies the Social Awareness Cross Cutting Ability component of the General Education requirements. Course Materials There is one assigned textbook for the class. This book was recently released in an updated version (the Third Edition). Either version is acceptable, though there were some important updates to the most recent edition. If you can realize significant savings on the previous edition
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This note was uploaded on 01/19/2012 for the course CIT 230 taught by Professor Staff during the Fall '08 term at Oakland University.

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