Social Psych - Social Psychology examines the influence of social processes on the way people think feel and behave Attitudes a positive or

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Social Psychology: examines the influence of social processes on the way people think, feel, and behave. Attitudes: a positive or negative evaluative reaction toward a person, object, or concept
Background image of page 2
Attitude Strength: the durability or impact of an attitude Durability: if it lasts over time Impact: if it impacts behavior or thoughts
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Social Cognition Initial Impressions: initial perceptions make a difference; and have shown strong effects Asch’s study found that a person presented with positive traits first was found to be more sociable and happier
Background image of page 4
Asch’s study found that a person presented with positive traits first was found to be more sociable and happier
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Social Influence: the presence of others energizes performance (Triplett) Social Norms: shared expectations about thoughts, feelings, and behavior; can vary by time and place; culturally senstive
Background image of page 6
Social Role: a set of norms which characterize how people in specific social positions should behave Role Conflict: norms accompanying different roles may clash
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Conformity: the adjustment of people’s behavior, attitudes, and beliefs to a group. Ex. Tells us to rub our hands on our heads and stomach. And most people conform and do it.
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/19/2012 for the course PSYCH 111 taught by Professor Schreier during the Fall '08 term at University of Michigan.

Page1 / 21

Social Psych - Social Psychology examines the influence of social processes on the way people think feel and behave Attitudes a positive or

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online