BCOM+426+Final[1] - BCOM 426 Final the first 50 questions...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: BCOM 426 Final the first 50 questions are from Dominick and the final 25 are from Arens. Just return the answer sheet to me by the end of day 7 week 5. Name _______________________________________ 1 D 26 51 2 E 27 52 3 B 28 53 4 A 29 54 5 A 30 55 6 31 56 7 32 57 8 33 58 9 34 59 10 35 60 11 36 61 12 37 62 13 38 63 14 39 64 15 40 65 16 41 66 17 42 67 18 43 68 19 44 69 20 45 70 21 46 71 22 47 72 23 48 73 24 D 49 74 25 D 50 75 C 1. The differences between mass communication and machine assisted communication : A. Are not all that clear B. Are blurred by the Internet C. Are blurred by the World Wide Web D. All of these E. None of these 2. Which of the following allows the audience increased control of what they want to see/hear and when? A. VCR B. DVR C. Blogs D. Music downloads E. All of these 3. A cell phone with an integrated navigation system is an example of: A. Operational convergence B. Device convergence C. Symbiotic convergence D. Consolidation convergence E. Corporate convergence 4. Three of the primary factors of the mass communication audience are its dispersion, size, and: A. Geographic concentration B. Susceptibility to noise C. Decoding ability D. Anonymity E. All of these 5. Allowing the consumer to have direct access to a product or service, without going through a "middleperson," is called: A. Disintermediation B. Active access C. Portal concentration D. Gate keeping E. None of these 6. Asking a fellow commuter at the train station "Did you see 60 Minutes last night?" best reflects which media function? A. Cognition B. Diversion C. Parasocial interaction D. Conversational currency E. Linkage 7. The ____ approach presumes that the best way to understand the media is to investigate how the media are used. A. Paradigmatic B. Critical studies C. Cultural studies D. Functional E. Political economy 8. The statement "I want to know who is running for Senator" best reflects which uses and gratifications function? A. Cognition B. Diversion C. Social utility D. Stimulation E. Withdrawal 9. Digital technology is best described as: A. A means of duplicating information at low cost B. A system that encodes information into a series of on-and-off pulses usually denoted as zeros and ones C. An international protocol for decoding bits D. A system for distributing material over long distances E. All of these 10. In order to develop a system of writing, people needed to resolve: A. What spoken sound would be represented by each symbol B. On what surface to write symbols C. Both of these D. Neither of these 11. What is the typical relationship between new and previously-existing communications media? A. New media make old media obsolete B. New media are used by the poor, while old media are used by the wealthy C. New media usually cause changes in the way old media are used D. New media create more gate keeping opportunities for old media E. There is no typical relationship between new and old media 12. A common language enabling computers to communicate with one another is called a(n): 12....
View Full Document

Page1 / 18

BCOM+426+Final[1] - BCOM 426 Final the first 50 questions...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online