DjordjevicB - Meunarodna nauna konferencija MENADMENT 2010...

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LEADERSHIP COMMUNICATION Prof.dr Branislav Djordjevic 1 , Emeritus Abstract: Motivation depends greatly on a leader's ability to communicate effectively, which includes the critical role of listening to followers. People look to leaders for direction and inspiration, but they also want to have their ideas and opinions heard. Leadership cannot happen without effective communication. Recall that leadership meaans influencing people to bring about change toward a vision, or desirable future for the organization. Leaders communicate to share the vision with others, inspire and motivate them to strive toward the vision, and build the values and trust that enable effective working relationships and goal accomplishment. Successful leader communication also includes deceptively simple components, such as asking questions, paying attention to nonverbal communica- tion, and actively listening to others. Today's fast-paced environment does not always provide time for the listening and reflection that good communication requires. 1 Surveys of managers typically reveal that they consider communication their most important skill and one of their top responsibilities.However, one study found that fewer than half bother to tailor their messages to employees, customers, or suppliers, and even fewer seek feedback from those constituencies. Research shows that some senior executives in particular are not investing the time and energy to be effective communicat ors, which can leave the entire organization floundering for direction or prevent top leaders from adequately responding to problems or opportunities. 1 Many top manageres, for example, resist employee feedback, because they don't want to hear negative iformation. Without feedback, though, leaders often make decisions and plans that are out of alignment with employee perceptions, making smooth implementation less likely. 2 Rezime: Motivacija veoma zavisi od liderske sposobnosti da se komunicira efikasno, što uklju č uje kriti č nu ulogu od slušaoca ka sledbenicima. Ljudi gledaju na lidere kao na ulogu i inspiraciju, ali oni tako đ e žele da imaju njihove ideje i da č uju njihove želje. Liderstvo se ne dešava bez efikasne komunikacije. Ponovimo da ledrastvo zna č i uticaj ljudi da do đ u do promena vizije, ili poželjnu budu ć nost za organizaciju. Lideri komunciraju da podele viziju sa drugima, unspirišu ć i i motivišu ć i ih da se bore za viziju, i stvraranje vrednosti, ali i da veruju u mogu ć nost efikasnog rada i dobrog izvršenja. Uspešno lidersko komuniciranje tako đ e uklju č uje varljive jednostavne komponente, kao što su tražena pitanja, obra ć anje pažnje na neverbalne komunikacije i aktivno slušanje drugih. Današnja prvoklasna okolina ne dozvoljava pripremanje vremena za slušanje i odbijanje, što dobra komunikacija zahteva. 1
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DjordjevicB - Meunarodna nauna konferencija MENADMENT 2010...

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