ARE 130 - Professor Lundblad ARE 130 2 March 2011 Avocados...

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Professor Lundblad ARE 130 2 March 2011 Avocados Topic I – Market Description The avocado also referred to as the alligator pear due to appearance, originated in south-central Mexico, sometime between 7,000 and 5,000 B.C. After several thousand years archaeologists in Peru found avocado seeds that were buried with Incan mummies dating back to 750 B.C. There is also evidence that avocados were grown in Mexico as early as 500 B.C. The avocado has played an important part in numerous cultures throughout history. In 1833 avocado trees were planted in Florida and in 1856 they were planted in California. Avocados are particularly popular in California because they account for the majority of the U.S production. Judge R.B. Ord from Santa Barbara introduced avocados to the U.S. with trees from Mexico. By 1900, producers saw the avocado’s commercial potential sending them on the hunt for new and improved varieties. Later, in the 1950s there were about 25 different varieties being commercially packed and shipped throughout California. Avocado production in California has made it the leading worldwide producer. The avocado industry makes up a large part of Californian agriculture and is important in our countries balance of trade. California is the leading producer of avocados and accounts for about 90 percent of the nations crop. Avocados from California are harvested on 65,000 acres starting from San Luis Obispo all the way through San Diego by about 6,000 growers and the average grove size around 10 acres. San Diego County, which produces 60 percent of all California Avocados, is the avocado capital of the country. California Avocados are grown every year. A single California 1
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Avocado tree can produce up to 200 pounds of fresh fruit per year, which is approximately 500 avocados, although most of them only average around 60 pounds or 150 pieces of fruit. Avocados have marketing orders that were designed with the intention of improving the
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ARE 130 - Professor Lundblad ARE 130 2 March 2011 Avocados...

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