UWP 101 Rhetorical Analysis Paper

UWP 101 Rhetorical Analysis Paper - 1 Kelber Professor...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
1 Kelber Professor Arosteguy UWP 101 22 April 2011 What is Beautiful? Do you want the latest fashion tips? Try a new Coach watch to go with your Marc Jacob sunglasses and your Juicy Couture handbag. Better yet, how would you like an entire magazine dedicated to showing you the latest styles, products and upcoming celebrities to watch out for? Well, look no further! Teen Vogue , a magazine which primarily appeals to middle and upper class female teenagers, uses celebrities, high fashion clothing and expensive merchandise to convince their audience that they should lust after ideal beauty. Teen Vogue features several advertisements that portray the media’s definition of perfection. Ninety-eight out of one hundred and forty-five pages within the May 2011 issue contain white females. Of those ninety-eight pages, sixty-four of them are celebrities marketing some type of product. For example, Drew Barrymore, a well-known movie star – now CoverGirl – poses in ad featuring CoverGirl’s new Smoky Shadowblast eye shadow with a seductive, yet sophisticated stare. Her flawless skin and perfect makeup encourages a young girl’s fantasy of being mature, desirable and classy, even though many readers do not yet use makeup. Further into the magazine, models wear clothing designed by Burberry, Armani Exchange, Chanel, Lacoste, Gucci, and J.Crew showing off their elegant, yet chic style. The majority of the models are young, white, and very thin figured women. Their skin is light tan in color and their bodies look like they go to the gym every day. However, the average reader does not actually look like this. In fact, they cannot because the models portray what the media have trained society to believe is pure beauty, but in reality, the majority of these advertisements are
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
2 airbrushed. Nonetheless, when a young teenager reads this magazine, they idolize the celebrities and aspire to look like them. Other products including perfumes, makeup and accessories from designer ranging from Gucci to Prada to Tiffany &Co are spread throughout the magazine even though the vast majority of the target demographic cannot afford to buy any of these brands on their own.
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern