CH_4_PERCEPTION

CH_4_PERCEPTION - ATTRIBUTIONAL BIAS SELF-SERVING BIASES...

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WHAT IS PERCEPTION?
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WHY IS PERCEPTION IMPORTANT? IT INFLUENCES HOW WE UNDERSTAND THE WORLD IT INFLUENCES HOW WE RESPOND TO THE WORLD IT INFLUENCES RELATIONSHIP CHOICES IT DRIVES CONSUMPTION!
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PERCEPTION IS COMPOSED OF SELECTION ORGANIZATION INTERPRETATION
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WHY DO WE ENGAGE IN SELECTION? FACTORS AFFECTING SELECTIVE ATTENTION: INTENSITY SIZE CONTRAST REPETITION, REPETITION
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HOW DO WE ORGANIZE THE INFORMATION SELECTED? COGNITIVE REPRESENTATION – MENTAL MODELS COGNITIVE MAPS PLANNING – SEQUENCES OF ACTIONS -- LEARNED THROUGH REPETITION
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ORGANIZING INFO CONT. INTERPERSONAL SCRIPTS – FIXED, REPEATED PLANS CATEGORIZATION LABELING – PROS/CONS STEREOTYPING – OVERGENERALIZE SCHEMAS
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WHAT IS INTERPRETATION? ATTRIBUTION THEORY LOCUS OF CONTROL FUNDAMENTAL ATTRIBUTION ERROR
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Unformatted text preview: ATTRIBUTIONAL BIAS SELF-SERVING BIASES ATTRIBUTION AND COMMUNICATION INFLUENCES ON PERCEPTION PHYSICAL DIFFERENCES TASTE, SIGHT, HEARING, ETC. COGNITIVE COMPLEXITY COGNITIVE COMPLEXITY TEST CONSTRUCTS INTERPERSONAL CONSTRUCTS INDIVIDUAL INFLUENCES CONT. PERSONALITY CONSTRUCTS EMOTIONS OUTLOOK EXPECTATIONS KNOWLEDGE PERCEPTION & SOCIETAL FACTORS CULTURE SOCIAL COMPARISON STEREOTYPES ETHNOCENTRISM PREJUDICE SOCIETAL INFLUENCES CONT. HISTORICAL TIME PERIOD WHEN ONE GREW UP CURRENT EVENTS/SOCIETAL NORMS SOCIAL ROLES POSITION IN SOCIETY EDUCATION, TRAINING & SOCIALIZATION FOR SOCIAL ROLES EXPERIENCES IN SOCIAL ROLES...
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CH_4_PERCEPTION - ATTRIBUTIONAL BIAS SELF-SERVING BIASES...

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