Business Plan Components B - Strategy Pyramids Value...

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Business Plan Components 1. Executive Summary - Objectives - Mission - Keys to Success 2. Company Summary - Company Ownership - Company History (for ongoing companies) or Start-up Plan (for new companies) - Company Locations and Facilities 3. Products and Services - Products and Service Description - Competitive Comparison - Technology - Future Products and Services 4. Industry Analysis - Distribution Patterns - Competition and Buying Patterns - Main Competitors 5. Market Analysis - Market Segmentation - Target Market Segment Strategy 1. Market Needs 2. Market Trends 3. Market Growth 6. Strategy and Implementation
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Unformatted text preview: - Strategy Pyramids- Value Proposition- Marketing Strategy 1. Positioning Statements 2. Pricing Strategy 3. Promotion Strategy 4. Distribution Patterns 5. Marketing Programs- Sales Strategy 1. Sales Forecast 2. Sales Programs- Strategic Alliances- Milestones 7. Web Plan Summary- Website Marketing Strategy- Development Requirements 8. Management Summary- Organizational Structure- Management Team- Management Team Gaps- Personnel Plan 9. Financial Plan- Important Assumptions- Break-even Analysis- Projected Profit and Loss- Projected Cash Flow- Projected Balance Sheet- Long-term Plan...
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This note was uploaded on 01/18/2012 for the course DEP 235 taught by Professor Eeer during the Spring '11 term at Assoc. of Chartered Certified Accountants.

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