Unformatted text preview: - Strategy Pyramids- Value Proposition- Marketing Strategy 1. Positioning Statements 2. Pricing Strategy 3. Promotion Strategy 4. Distribution Patterns 5. Marketing Programs- Sales Strategy 1. Sales Forecast 2. Sales Programs- Strategic Alliances- Milestones 7. Web Plan Summary- Website Marketing Strategy- Development Requirements 8. Management Summary- Organizational Structure- Management Team- Management Team Gaps- Personnel Plan 9. Financial Plan- Important Assumptions- Break-even Analysis- Projected Profit and Loss- Projected Cash Flow- Projected Balance Sheet- Long-term Plan...
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This note was uploaded on 01/18/2012 for the course DEP 235 taught by Professor Eeer during the Spring '11 term at Assoc. of Chartered Certified Accountants.
- Spring '11