Impact of Advertisement on Consumer Buying Behavior

Impact of Advertisement on Consumer Buying Behavior -...

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Impact of Advertisement on Consumer Buying Behavior Introduction As being incorporated or associated with the marketing process, advertising finds its position in every organization. Advertising can be defined as another strategy as an approach towards competitive advantage. Various advertising concepts are in the stream of the media and papers but still there is a little evidence that advertising can significantly help the organization boosts its performance. In terms of sales, it is true that the application of the marketing and its associate strategies can gain the consumers’ trust and loyalty, and in return, can enjoy the benefits of the market share. Background of the Study Many businesses explore various options in order to achieve the success. From the traditional research and development, to the training of the people, and the intervention of the various technologies, there is no doubt that organizations are trying make a difference against the other. Obviously, the organizations’ actions towards the threats and challenges in globalization enable the propellers and the people to work to meet their corporate objectives and long-term goal. However, the simple marketing concept is viewed by the business analysts as an effective strategy if the organization is planning to gather and/or keep the loyalty of the consumer. The use of the advertising
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This note was uploaded on 01/18/2012 for the course DEP 235 taught by Professor Eeer during the Spring '11 term at Assoc. of Chartered Certified Accountants.

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Impact of Advertisement on Consumer Buying Behavior -...

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