{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Copy of Introduction walls - WELCOME TO WALL'S Mission...

Info icon This preview shows pages 1–25. Sign up to view the full content.

View Full Document Right Arrow Icon
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
WELCOME TO WALL’S
Image of page 2
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
… BRING Fun in Life Add Vitality to Life … Mission Statement
Image of page 4
SWOT Analysis Strengths: Only multinational brand in Pakistan Experience of international markets Wide, established market Weaknesses: Not completely dairy products High price Opportunities: New flavors Seasonal bracket Threats: Entrance of new multinational brands into the local market
Image of page 5

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 6
Target Market Urban Areas Market Segmentation 1:Age groups 2:Income level
Image of page 7

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Competitors: Hico Yummy Pearl Igloo Smile Eatmore Häagen-Dazs Royal treat Chocolate ice-creams Local ice-cream parlors
Image of page 8
MARKETING MIX The set of controllable tactical marketing tools that are product, price, place and promotion. The firm blends these tools to produce the response it needs from the target market.
Image of page 9

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 10
PRODUCT STRATEGY “TO COVER ALL CONSUMER GROUPS”
Image of page 11

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Product line: 54 SKUs Raw materials: Contract Suppliers Production Capacity: 10,000 Litres / day
Image of page 12
Product Formats Six Formats 1.stick
Image of page 13

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
MAGNUM
Image of page 14
Image of page 15

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 16
Image of page 17

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 18
2:CUPS
Image of page 19

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
LITTER & HALF LITTER
Image of page 20
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern