Copy of Introduction walls

Copy of Introduction walls - WELCOME TO WALL'S Mission...

Info iconThis preview shows pages 1–25. Sign up to view the full content.

View Full Document Right Arrow Icon
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
WELCOME TO WALL’S
Background image of page 2
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
… BRING Fun in Life Add Vitality to Life … Mission Statement
Background image of page 4
SWOT Analysis Strengths: Only multinational brand in Pakistan Experience of international markets Wide, established market Weaknesses: Not completely dairy products High price Opportunities: New flavors Seasonal bracket Threats: Entrance of new multinational brands into the local market
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 6
Target Market Urban Areas Market Segmentation 1:Age groups 2:Income level
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Competitors: Hico Yummy Pearl Igloo Smile Eatmore Häagen-Dazs Royal treat Chocolate ice-creams Local ice-cream parlors
Background image of page 8
MARKETING MIX The set of controllable tactical marketing tools that are product, price, place and promotion. The firm blends these tools to produce the response it needs from the target market.
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 10
PRODUCT STRATEGY “TO COVER ALL CONSUMER GROUPS”
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Product line: 54 SKUs Raw materials: Contract Suppliers Production Capacity: 10,000 Litres / day
Background image of page 12
Product Formats Six Formats 1.stick
Background image of page 13

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
MAGNUM
Background image of page 14
Background image of page 15

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 16
Background image of page 17

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 18
2:CUPS
Background image of page 19

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
LITTER & HALF LITTER
Background image of page 20
TUB PACKS
Background image of page 21

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
10 LITRE HOTELS AND RESTURANTS. PEARL CONTINENTAL PIZZA HUTT KFC. 80% ICE CREAM IS OF WALL’S
Background image of page 22
Ingredients WATER SUGAR MILK (Powder / Liquid) FAT( Vegetable / Dairy ) FLAVOURS COLOURS EMULSIFIER STABILIZER INCLUSIONS AIR Quality Management ISO 9000;2000 Cert from International Organization of Food & Beverages
Background image of page 23

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Required Temp: -22°C. Life time (Out of freezer): 25 min.
Background image of page 24
Image of page 25
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/18/2012 for the course ECON 501 taught by Professor Ibrar during the Spring '11 term at University of the Punjab.

Page1 / 62

Copy of Introduction walls - WELCOME TO WALL'S Mission...

This preview shows document pages 1 - 25. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online