Ford Motor Company - Copy

Ford Motor Company - Copy - Ford Ford Clark Thomas Browning...

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Ford Ford Clark Thomas Browning MGT 435 Organizational Change Instructor: Robert Vega 28 October 2011
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Ford Ford According to the new York times report on Ford Motor company earnings, it said that this the tenth consecutive profitable quarter for Ford “Nearly all of the profit — $1.6 billion, the same as in 2010 — came from North America, while losses in Europe increased 56 percent, to $306 million.” (Mullally, 2011) This paper will apply one change model lewins’ Freezing Moving and re-freezing to helpus better understand and analyze the changes that have been implemented, and the problems they addressed, we will identify new changes that still need to be implemented to remain competitive within the industry, with a look at the effectiveness of the changes already in place and the potential benefits of the new changes. The way that leaders of an organization take on change can really make or break the company. There are many people that the leaders need to take into account of their opinions. Some very important people that the leaders need to consider are the stakeholders who are “individuals or groups who lay legitimate claim to the performance of the organization” (Spector, B., 2010, p. 33). Because many times these people have a stake in how the company is going the leaders need to be extremely aware of what the stakeholders want. In the case of Ford, that is the share holders who want profit and car buyers (customers) that want a reasonable price. “During a time of crisis throughout the auto industry in recent years, Ford emerged as the sole American automaker in a position to survive the steepest sales downturn in decades without a government bailout. That helped the company improve its reputation and win new customers.” (Mullally, 2011) The Changes that they made were significant, a sale of the Volvo brand and discontinuing the mercury line, along with a new contract with the United Auto Workers union (UAW). The new contract brings in work from Mexico, China and Japan. Not only did the leaders of Ford need to take into account the stakeholders but they needed to take into account for their
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Ford employees and customers. It was best to make sure that one person was not making all the decisions. Having all the leadership and stakeholders meet provided a larger picture to make sure that all involved to include the employees and the union will not be put in a situation that could make things worse. The strategy that was used and has been around for many years that is still effective it was Kurt Lewins’ theory where he talks about the different stages of change. The way to make sure that change is a success is not to force and demand compliance but to use Lewin’s theory. He uses the unfreezing stage, moving stage, and refreezing stage. Unfreezing is good to use
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Ford Motor Company - Copy - Ford Ford Clark Thomas Browning...

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