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Unformatted text preview: provide an example of an industry or company that has changed its strategy over time as environmental factors such as technology, competition, and consumer preferences have changed. I am going to go with IBM (aka Big Blue) Started out as a merger between 4 companies that were really not related at all Tabulating machines, time recording, Computing Scale Corporation, and the Bundy Manufacturing Company . Making Computer Main Frames was not even on the horizon in 1911 but in 1924 IBM was born. You have to think what was on the market then and where IBM has been all along the way moving into each new developing technology. When it comes to business “there’s virtually no area of a company’s operations that isn’t involved in its business strategy” (Gamble & Thompson, 2010). There are a number of inventions and patents that they hold like Automated teller machine (ATM), Floppy disk, Hard disk drive, Magnetic stripe card, Relational database, Universal Product Code (UPC), Financial swap, SABRE airline...
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This note was uploaded on 01/18/2012 for the course BUSSINESS 640 taught by Professor Staff during the Spring '11 term at Ashford University.
- Spring '11