This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: provide an example of an industry or company that has changed its strategy over time as environmental factors such as technology, competition, and consumer preferences have changed. I am going to go with IBM (aka Big Blue) Started out as a merger between 4 companies that were really not related at all Tabulating machines, time recording, Computing Scale Corporation, and the Bundy Manufacturing Company . Making Computer Main Frames was not even on the horizon in 1911 but in 1924 IBM was born. You have to think what was on the market then and where IBM has been all along the way moving into each new developing technology. When it comes to business theres virtually no area of a companys operations that isnt involved in its business strategy (Gamble & Thompson, 2010). There are a number of inventions and patents that they hold like Automated teller machine (ATM), Floppy disk, Hard disk drive, Magnetic stripe card, Relational database, Universal Product Code (UPC), Financial swap, SABRE airline...
View Full Document
- Spring '11