Strategic_Issues_in_Managing_Technology_&_Innovation

Strategic_Issues_in_Managing_Technology_&_Innovation...

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Strategic Issues in Managing Technology and Innovation  
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Executive fear over loss of innovation
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Technology and Innovation The Role of Management – Innovation Management of technology Research conducted by Forbes, Ernst & Young, Wharton Business School found that innovation is the most important driver of corporate value
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How generate an overall enthusiasm for innovative behavior and risk taking? One way is to include innovation in corporation’s mission statement: : We believe innovation is engine that keep us vital and growing…. Gillette : We will invest in and master the key technologies vital to category success. Hallmark : We believe that creativity and quality – in our concept, products and services – are essential to our success.
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Key questions of innovative management (Gary Hamel) Old management Innovative management How to do things with perfect replicability, at ever- increasing scale and steadily increasing efficiency? How do you get people to serve the organization’s goals? How do you build organizations that are as nimble as change itself? How do you build organizations that merit the gifts of creativity and passion and initiative?
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The key to success for Sony, and to everything in business, science, and technology for that matter, is never to follow the others… Akio Morita, Chairman of Sony Corporation
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This note was uploaded on 01/20/2012 for the course SM 402 taught by Professor Staff during the Fall '11 term at Ball State.

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Strategic_Issues_in_Managing_Technology_&_Innovation...

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