SWOT - Strategy Formulation SWOT analysis TOWS Matrix...

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Strategy Formulation SWOT analysis TOWS Matrix
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Comprehensive Strategy-Formulation Framework Stage 1: The Input Stage Stage 2: The Matching Stage Stage 3: The Decision Stage
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Strategy-Formulation Analytical Framework Internal Factor Evaluation Matrix (IFSA) External Factor Evaluation Matrix (EFSA) Strategic Factor Analysis Summary (SFAS) Matrix Stage 1: The Input Stage
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The SWOT analysis SWOT analysis should not only result in identification of corporation’s distinctive competencies but also in the identification of opportunities that the firm is not currently able to take advantage of due to a lack of appropriate resources.
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The SWOT matrix STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
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STRENGTHS Advantages of proposition? Capabilities? Competitive advantages? USP's (unique selling points)? Resources, Assets, People? Experience, knowledge, data? Financial reserves, likely returns? Marketing - reach, distribution, awareness? Innovative aspects? Location and geographical? Price, value, quality? Accreditations, qualifications, certifications? Processes, systems, IT, communications? Cultural, attitudinal, behavioral? Management cover, succession? WEAKNESSES Disadvantages of proposition? Gaps in capabilities? Lack of competitive strength? Reputation, presence and reach? Financials? Own known vulnerabilities? Timescales, deadlines and pressures? Cashflow, start-up cash-drain? Continuity, supply chain robustness? Effects on core activities, distraction? Reliability of data, plan predictability? Morale, commitment, leadership? Accreditations, etc?
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This note was uploaded on 01/20/2012 for the course SM 402 taught by Professor Staff during the Fall '11 term at Ball State.

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SWOT - Strategy Formulation SWOT analysis TOWS Matrix...

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