Enviromental_Scanning_and_Industry_Analysis

Enviromental_Scanning_and_Industry_Analysis - Environmental...

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Environmental Scanning and Industry Analysis
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is the monitoring, evaluating and disseminating of information from the external and internal environments to key people within corporation. Environmental Scanning
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The Components of a Company’s Macro-Environment MACROENVIRONMENT L e g i s l a t o n d R u S c V f y P p D m r h T The Economy at Large COMPANY Suppliers Substitutes Buyer s New Entrants Rival Firms IMMEDIATE INDUSTRY AND COMPETITIVE ENVIRONMENT
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Competitors Suppliers Distributors Creditors Customers Employees Communities Managers Stockholders Labor Unions Special Interest Groups Products Services Key External Forces Opportunities Threats Key External Forces & the Organization
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PEST analysis What environmental factors are effecting organization? Which of these are the most important at the present time? Whish of these can become important in the next few years?
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Political / Legal Economic Social Technological Environmental regulation and protection Economic growth (overall; by industry) Income distribution (change in distribution of disposable income) Government spending on research Taxation (corporate, consumer) Monetary policy (interest rates) Demographics (age structure of the population; gender; family size and composition; changing nature of occupations) Government and industry focus on technological effort International trade regulation Government spending (overall level; specific spending priorities) Labor / social mobility New discoveries and development Consumer protection Policy towards unemployment (minimum wage, unemployment benefits, grants) Lifestyle changes (e.g. Home working, single households) Speed of technology transfer
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PEST analysis: some principles and conclusions: Things that make activity more difficult for people or organizations raise the cost of doing business. The higher the cost of doing business in a region, the more project profitability is squeezed or eliminated. And the lower the amount of economic activity, the poorer and less capable societies tend to be. Wherever there is rapid or major change in an area, there are likely to be new opportunities and threats that arise. Few situations are perfect: it is up to us to make the most of the situation in which we find ourselves.
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The Issues Priority Matrix Probable Impact on Corporation High Medium Low High priority High priority Medium priority High priority Medium priority Low priority Medium priority Low priority Low priority Probability of Occurrence High Medium Low
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The Five-Forces Model of Competition (Porter’s approach) Potential development  of substitute products Rivalry among  competing firms Bargaining power  of suppliers Potential entry of new competitors Bargaining power  of consumers
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T he stronger that each of these five forces is, the more limited is the
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Enviromental_Scanning_and_Industry_Analysis - Environmental...

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