9_6s - TYPES OF STRATEGIES Dr.M. Thenmozhi Professor...

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TYPES OF STRATEGIES Dr.M. Thenmozhi Professor Department of Management Studies Indian Institute of Technology Madras Chennai 600 036 E-mail: mtm@iitm.ac.in
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DIRECTIONAL STRATEGIES Growth Concentration Vertical Growth Horizontal Growth Diversification Concentric Conglomerate Stability Cautiously proceed Maintain Profit Retrenchment Turnaround Divest/Sale Liquidation
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STRATEGIC ALTERNATIVES Generic or grand or basic strategies Stability - better after sales service, modernize plant, bulk discount, Improve performance to sustain Expansion - Change in customer group, function, technology Retrenchment - Withdrawal - Customer group, function, technology (unprofitable) •Combination •E.g. Wide variety of services to customers (stability) - New products in product range (expansion)
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STRATEGIC ALTERNATIVES Michael Porter - Three type of generic strategies - Overall cost leadership strategy - Differentiation strategy - Focus on niche market
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DIMENSIONS OF GRAND/GENERIC STRATEGIES I . Internal/External - Independent of any other entity - Association with other entity II. Related/Unrelated - To existing customer groups, existing customer function, technologies
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DIMENSIONS OF GRAND/GENERIC STRATEGIES III. Horizontal/Vertical - Serving additional customer groups -consolidating backward/forward IV. Active/Passive Active - offensive strategy Passive - Defensive strategy
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9_6s - TYPES OF STRATEGIES Dr.M. Thenmozhi Professor...

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