9_4s - INDUSTRY ANALYSIS Dr.M. Thenmozhi Professor...

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INDUSTRY ANALYSIS Dr.M. Thenmozhi Professor Department of Management Studies Indian Institute of Technology Madras Chennai 600 036 E-mail: [email protected]
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INDUSTRY ANALYSIS AND COMPETITOR ANALYSIS Scanning of Environment is complete only with Industry Analysis and Competition Analysis
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FRAMEWORK FOR ANALYSIS INDUSTRY ANALYSIS General features / basic conditions of the industry Industry Environment Industry structure Industry attractiveness Industry performance Industry Practices Industry trends / the future of the industry
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FRAMEWORK FOR ANALYSIS COMPETITION ANALYSIS Five force shaping competition in the industry Profiling of competitors Firm’s competitive position in the industry
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INDUSTRY ANALYSIS INDUSTRY STRUCTURE No. of players Total market size Relative share of the players Nature of competition : Monopoly, oligopoly, Perfect competition Differentiation practiced by various players Barriers in the industry - Entry Barriers - Mobility Barriers - Exit Barriers
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INDUSTRY ANALYSIS INDUSTRY PRACTICES Distribution, pricing, promotion, methods of FMCG - reliance on carrying & forwarding Textiles - Wholesalers - Semi wholesalers- retailers + retail showrooms (few players)
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This note was uploaded on 01/20/2012 for the course MANAGEMENT 1 taught by Professor Prof.m.thenmozhi during the Fall '11 term at Indian Institute of Technology, Chennai.

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9_4s - INDUSTRY ANALYSIS Dr.M. Thenmozhi Professor...

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