9_2s - Professor Department of Management Studies Indian...

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Unformatted text preview: Professor Department of Management Studies Indian Institute of Technology Madras Chennai 600 036 E-mail: [email protected] STRATEGIC RESPONSE TO LIBERALIZATION Dr.M.Thenmozhi OUTLINE How Industries evolve after liberalization Global experience and Indian scenario Indian corporate sector response Quality consciousness Reengineering process and Restructuring Consolidation - Domestic and Global Strategic orientation HOW INDUSTRIES EVOLVE Phase I Fear and Euphoria Uncertainty Prospects Profits Paradigms Phase II Turmoil Major changes Technologies- Processes- Needs etc. Phase III Stability Clear view- M a r k e t s- Structures-Competitors Rules THE U.S. EXPERIENCE PHASE I PHASE II PHASE III Air lines Trucking Retail Brokerage Long Distance Telecom EUROPEAN TRENDS PHASE I PHASE II PHASE III Air lines Trucking Retail Brokerage Long Distance Telecom INDIAN SCENARIO PHASE I PHASE II PHASE III Air lines Retail Brokerage Telecom Two Wheelers Automobiles Fast Moving Consumer Goods Financial Services THREE PHASES AND SEVEN STAGES OF THE TRANSITION PATH Phase I Immediate Post Deregulation 1. Value Chain is altered 2. Reduction in 2....
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9_2s - Professor Department of Management Studies Indian...

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