{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

9_1s - STRATEGIC MANAGEMENT – OVERVIEW AND PROCESS Dr M...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: STRATEGIC MANAGEMENT – OVERVIEW AND PROCESS Dr. M. Thenmozhi Professor Department of Management Studies Indian Institute of Technology Madras Chennai 600 036 E-mail: [email protected] WHICH IS THE SUCCESSFUL STRATEGY? • Microsoft’s Business Model – sell proprietary code & give service free • Redhat Linux’s Business Model - source code open and free to all & technical support for a fee RAYMONDS ACQUIRED COLORPLUS • Strengthen Formal + casual segment • Follow multiple brands strategy of Madura Garments • Position as complete men’s wear company – Park avenue=mid/premium formal wear Colorplus- premium smart casuals Parx – value for money casuals Manzoni- super premium shirts/suits TATA CHEMICALS SODA ASH PLANT • Outsourcing its IT infrastructure- • Core activity Vs. Support functions • Competency analysis • Outsource to win strategy DR. REDDY’ LAB - STRATEGY • Major focus on discovery of new chemical entities • R&D expenditure – 8% of sales in 2003 • Focus areas : diabetes, anti-cancer, non-sterodial anti-infectives, anti- inflammatories • Progress – licensed two anti-diabetis molecules to Novo Nordisk, five molecules in pipeline WHICH STRATEGY IS SUCCESSFUL? • Manage present • Unlearn the past • Create the future HOW COMPANIES REACT TO ENVIRONMENT? • Analyse the external and internal environment and evolve a strategy for implementation- proactive or reactive. STRATEGIC MANAGEMENT - NEED Preliberalized regulated economy Liberalisation, Globalisation and Privatisation Need for greater strategic thinking felt CHANGING ENVIRONMENT HARACTERISTICS OF SECOND AND THIRD...
View Full Document

{[ snackBarMessage ]}

Page1 / 26

9_1s - STRATEGIC MANAGEMENT – OVERVIEW AND PROCESS Dr M...

This preview shows document pages 1 - 10. Sign up to view the full document.

View Full Document Right Arrow Icon bookmark
Ask a homework question - tutors are online