9_1s - STRATEGIC MANAGEMENT – OVERVIEW AND PROCESS Dr. M....

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Unformatted text preview: STRATEGIC MANAGEMENT – OVERVIEW AND PROCESS Dr. M. Thenmozhi Professor Department of Management Studies Indian Institute of Technology Madras Chennai 600 036 E-mail: mtm@iitm.ac.in WHICH IS THE SUCCESSFUL STRATEGY? • Microsoft’s Business Model – sell proprietary code & give service free • Redhat Linux’s Business Model - source code open and free to all & technical support for a fee RAYMONDS ACQUIRED COLORPLUS • Strengthen Formal + casual segment • Follow multiple brands strategy of Madura Garments • Position as complete men’s wear company – Park avenue=mid/premium formal wear Colorplus- premium smart casuals Parx – value for money casuals Manzoni- super premium shirts/suits TATA CHEMICALS SODA ASH PLANT • Outsourcing its IT infrastructure- • Core activity Vs. Support functions • Competency analysis • Outsource to win strategy DR. REDDY’ LAB - STRATEGY • Major focus on discovery of new chemical entities • R&D expenditure – 8% of sales in 2003 • Focus areas : diabetes, anti-cancer, non-sterodial anti-infectives, anti- inflammatories • Progress – licensed two anti-diabetis molecules to Novo Nordisk, five molecules in pipeline WHICH STRATEGY IS SUCCESSFUL? • Manage present • Unlearn the past • Create the future HOW COMPANIES REACT TO ENVIRONMENT? • Analyse the external and internal environment and evolve a strategy for implementation- proactive or reactive. STRATEGIC MANAGEMENT - NEED Preliberalized regulated economy Liberalisation, Globalisation and Privatisation Need for greater strategic thinking felt CHANGING ENVIRONMENT HARACTERISTICS OF SECOND AND THIRD...
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This note was uploaded on 01/20/2012 for the course MANAGEMENT 1 taught by Professor Prof.m.thenmozhi during the Fall '11 term at Indian Institute of Technology, Chennai.

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9_1s - STRATEGIC MANAGEMENT – OVERVIEW AND PROCESS Dr. M....

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