Analyzing Cases

Analyzing Cases - Analyzing and Critiquing Business Cases...

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Analyzing and Critiquing Business Cases Dr. John Hadjimarcou Summer 2005
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What are Cases? Cases are short stories describing a company, its environment, and challenge (s) it is facing [at the time the case was prepared]. Some cases may in fact suggest alternative courses of action Other cases may mask the problem or opportunity. YOU ARE responsible for uncovering it!
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What is Case Analysis? A thoughtful and thorough examination of the facts at hand Identification of problem, challenge, or opportunity What is the main issue in this case? Identify the firm’s vision, mission,objectives, and strategies Internal analysis Internal strengths and weaknesses (IFE matrix) External analysis Competition and industry (EFE matrix) Prepare: SWOT matrix, strategic position and action evaluation (SPACE) matrix, BCG matrix, IE matrix, grand strategy matrix, and QSPM matrix.
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Recommendation(s) Recommendations for action Recommend specific strategies and LT objectives
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Analyzing Cases - Analyzing and Critiquing Business Cases...

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