chap05 - Chapter 5 Strategies in Action Long-Term...

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Chapter 5 Strategies in Action
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Long-Term Objectives Objectives -- Quantifiable Measurable Realistic Understandable Challenging
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Long-Term Objectives Objectives -- Hierarchical Obtainable Congruent Time-line
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Varying Performance Measures by Organizational Level Organizational Level Basis for Annual Bonus/Merit Pay Corporate 75% on long-term objectives 25% on annual objectives Division 50% on long-term objectives 50% on annual objectives Function 25% on long-term objectives 75% on annual objectives Long-Term Objectives
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Financial vs. Strategic Objectives Financial Objectives Growth in revenues Growth in earnings Higher dividends Higher profit margins Higher Earnings per share Improved cash flow
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Types of Strategies Operational Level Functional Level Division Level Corp Level A Large Company
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The Balanced Scorecard Robert Kaplan & David Norton -- Balance financial measures with non-financial measures Balance shareholder objectives with customer & operational objectives
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Types of Strategies Vertical Integration Strategies Forward Integration Backward Integration Horizontal Integration
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Types of Strategies Intensive Strategies Market Penetration Market Development Product Development
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This note was uploaded on 01/20/2012 for the course BUSN 221 taught by Professor Dr.johnhadjimarcou during the Fall '11 term at Texas El Paso.

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chap05 - Chapter 5 Strategies in Action Long-Term...

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