Chap03 - Chapter 3 The External Assessment External Strategic Management Audit Identify Evaluate factors beyond the control of a single firm

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Chapter 3 The External Assessment
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Identify & Evaluate factors beyond the control of a single firm Increased foreign competition Population shifts Information technology External Strategic Management Audit
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Competitors Suppliers Distributors Creditors Customers Employees Communities Managers Stockholders Labor Unions Special Interest Groups Products Services Key External Forces Opportunities Threats Key External Forces & the Organization
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Performing External Audit External Factors Measurable Long-term orientation Applicable to competing firms Hierarchical
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Economies of Scale Industry Properties Barriers to market entry Product differentiation Level of competitiveness I/O Perspective Firm Performance
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Social, Cultural, Demographic U.S. Facts Aging population Less Caucasian 2025 = 18.5% population >65 years 2075 = no ethnic or racial majority
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Key Social, Cultural, Demographic & Environmental Variables Number of special interest groups Childbearing rates
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Political, Government & Legal Forces Worldwide trend toward similar
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This note was uploaded on 01/20/2012 for the course BUSN 221 taught by Professor Dr.johnhadjimarcou during the Fall '11 term at Texas El Paso.

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Chap03 - Chapter 3 The External Assessment External Strategic Management Audit Identify Evaluate factors beyond the control of a single firm

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