Definitions: Strategic Alignment- “Process of modifying organizational systems and structures to support the competitive strategy.”Alignment is the adjustment of an object in relation to other objects so that the arrangement can lead to the optimizing of a position or the relationship between the objects or parts. With strategic alignment, it is possible to hopefully improve performance results and gain a competitive advantage. Aligning the organization to the external environment requires forethought and taking proactive actions. Strategic Positioning-selecting a strategy or purpose that distinguishes the organization from its competitors. “Current Positioning” deals with dynamic environment…important for long term success Strategic Thinking- to make conscious choices about organizational values, niche, and direction. Differentiation strategy – highlighting the unique or extraordinary qualities of a product or service, usually involves most competitive aspect of a business’ operation.
This is the end of the preview. Sign up
access the rest of the document.
This note was uploaded on 01/20/2012 for the course COMM 325 taught by Professor O'grady during the Spring '08 term at UNC.