Ch2_mod0 - © Copyrighted Operations Management MGT 3200 Dr...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: © Copyrighted Operations Management MGT 3200 Dr. Samia Siha Operations Strategy in a Global Environment Chapter 02 © Copyrighted 2 Chapter Map © Copyrighted 3 Learning Objectives n Recognize and describe reasons to globalize n Define order qualifier and order winner. Determine order qualifiers and winners for a given company. n Explain differentiation, cost leadership, and response as strategic approaches. Apply the appropriate one to a given example. n Describe how the 10 critical decisions of OM relate to the three strategic approaches © Copyrighted 4 Examples of Global Strategies þ Boeing – sales and production are worldwide þ Benetton – moves inventory to stores around the world faster than its competition by building flexibility into design, production, and distribution þ Sony – purchases components from suppliers in Thailand, Malaysia, and around the world © Copyrighted 5 Examples of Global Strategies þ Volvo – considered a Swedish company but it is controlled by an American company, Ford. The current Volvo S40 is built in Belgium and shares its platform with the Mazda 3 built in Japan and the Ford Focus built in Europe....
View Full Document

{[ snackBarMessage ]}

Page1 / 18

Ch2_mod0 - © Copyrighted Operations Management MGT 3200 Dr...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online