Ch2_mod0 - Copyrighted Operations Management MGT 3200 Dr....

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Unformatted text preview: Copyrighted Operations Management MGT 3200 Dr. Samia Siha Operations Strategy in a Global Environment Chapter 02 Copyrighted 2 Chapter Map Copyrighted 3 Learning Objectives n Recognize and describe reasons to globalize n Define order qualifier and order winner. Determine order qualifiers and winners for a given company. n Explain differentiation, cost leadership, and response as strategic approaches. Apply the appropriate one to a given example. n Describe how the 10 critical decisions of OM relate to the three strategic approaches Copyrighted 4 Examples of Global Strategies Boeing sales and production are worldwide Benetton moves inventory to stores around the world faster than its competition by building flexibility into design, production, and distribution Sony purchases components from suppliers in Thailand, Malaysia, and around the world Copyrighted 5 Examples of Global Strategies Volvo considered a Swedish company but it is controlled by an American company, Ford. The current Volvo S40 is built in Belgium and shares its platform with the Mazda 3 built in Japan and the Ford Focus built in Europe....
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Ch2_mod0 - Copyrighted Operations Management MGT 3200 Dr....

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