In%20France%20-layout - In France a Drive-Up Grocery Takes...

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In France, a Drive-Up Grocery Takes Off Modifying an Old Model, Online Food Retailer Chronodrive Drops the Delivery But Keeps the Web Ordering TOULOUSE, France—On a recent evening in this southern French city, Maurice Berrayah parked his black Renault sedan outside a gray warehouse, and a Chronodrive supermarket employee packed his trunk with a week's worth of milk, wine, eggs and other foodstuffs his wife had ordered online earlier in the day. "We don't have to go grocery shopping anymore," the 42- year-old computer programmer said gleefully as he inspected two baguettes being loaded into his car. He is part of a wave of French consumers who have embraced a hybrid online shopping model devised by Chronodrive that ditches the expensive delivery option used by early Web grocers and retains what the company's founders felt shoppers wanted: an easy online system to order groceries that the consumer can pick up, prepacked, at his convenience. Sipa Press A customer checks in to pick up her groceries at the Chronodrive in Croix, northern France. Traditional online grocery shopping wasn't working in France—prices were about 15% higher than at traditional stores—a bigger premium than in the U.S. and Britain. Delivery times, usually limited to working hours, were inconvenient, and costs were high—home-delivery fees are about
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€12, or $17—not feasible in a country where it is more common for people to pick up groceries several times a week, rather than loading up once a week as is typical in the U.S. Consumers in countries such as France "are so concerned about getting value, they'll do anything to save money," says Isabel Cavill, a senior retail analyst at consultancy Planet Retail in London.
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In%20France%20-layout - In France a Drive-Up Grocery Takes...

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