Mass Customization

Mass Customization - Mass Customization The rapid, low-cost...

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1 Mass Customization þ The rapid, low-cost production of goods and service to satisfy increasingly unique customer desires þ Combines the flexibility of a process focus with the efficiency of a product focus þ Learn about Mass Customization at Saturn. http://media.pearsoncmg.com/ph/bp/bp_heizer_opsmgmt_8/chap
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2 Mass Customization Vehicle models 140 260 Vehicle types 18 1,212 Bicycle types 8 19 Software titles 0 300,000 Web sites 0 46,412,165 Movie releases 267 458 New book titles 40,530 77,446 Houston TV channels 5 185 Breakfast cereals 160 340 Items (SKUs) in 14,000 150,000 supermarkets Number of Choices Early 21st Item Early 1970s Century Table 7.1
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3 Comparison of Processes Process Focus (Low volume, high variety) Repetitive Focus (Modular) Product Focus (High-volume, low- variety) Mass Customization (High-volume, high- variety) Small quantity, large variety of products Long runs, standardized product made from modules Large quantity, small variety of products Large quantity, large variety of products General purpose equipment Special equipment aids in use of assembly line Special purpose equipment Rapid changeover on flexible equipment Table 7.2
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Mass Customization - Mass Customization The rapid, low-cost...

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