OM’s Contribution to Strategy

OM’s Contribution to Strategy - OMs...

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1 OM’s Contribution to Strategy Product Quality Process Location Layout Human resource Supply-chain Inventory Scheduling Maintenance FLEXIBILITY Sony’s constant innovation of new products………………………………. ...Design HP’s ability to follow the printer market………………………………Volume Southwest Airlines No-frills service……. .…. .LOW COST DELIVERY Pizza Hut’s five-minute guarantee at lunchtime…………………. .…. .……. .Speed Federal Express’s “absolutely, positively on time”………………………. .….Dependability QUALITY Motorola’s automotive products ignition systems…………………………. ..... Conformance Motorola’s pagers………………………. .….Performance IBM’s after-sale service on mainframe computers……. ...AFTER-SALE SERVICE Fidelity Security’s broad line of mutual funds………….BROAD PRODUCT LINE Figure 2.4 Operations Specific Competitive Decisions Examples Strategy Used Advantage Response (Faster) Cost leadership (Cheaper) Differentiation (Better)
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2 10 Strategic OM Decisions þ Goods and service design þ Quality þ Process and capacity design þ Location selection þ Layout design þ Human resource and job design þ Supply-chain management þ Inventory þ Scheduling þ Maintenance
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OM’s Contribution to Strategy - OMs...

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