Outsourcing%20Looks%20Closer%20to%20Home - Outsourcing...

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Outsourcing Looks Closer to Home By BECKEY BRIGHT July 7, 2008 6:55 p.m. As recently as 10 years ago, outsourcing was mainly seen as a cost-cutting opportunity, says Venkatesh Roddam, chief executive officer of Satyam BPO, based in India. "For many, there was a pure focus on being cheap. But that wasn't a long-term sustainable proposition." Now outsourcing is evolving, and it doesn't necessarily mean moving to one location from another. Indeed, as the world becomes smaller, companies are no longer considering moving offshore as the most cost-effective and efficient way to outsource, but instead are asking: what does the business demand? This transformation means outsourcing is seen as less of a crutch for the technically deficient or work-force challenged company, and more of a strategic tool. "It is becoming a matter of looking at the world as a marketplace of skills and products and deciding what gets done where the best," says Mr. Roddam, of Satyam, which was the top-ranked business-process outsourcing company in a recent survey of outsourcing satisfaction, by Clearwater, Fla., based Brown-Wilson Group. Brown-Wilson Group's annual Black Book of Outsourcing survey aims to identify the 50 best-managed global outsourcing vendors and identify industry trends based on responses to an Internet survey of satisfaction with outsourcing suppliers. The 2008 survey,
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This note was uploaded on 01/20/2012 for the course MGT 3200 taught by Professor Moodie during the Spring '08 term at Kennesaw.

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Outsourcing%20Looks%20Closer%20to%20Home - Outsourcing...

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