Understand Markets

Understand Markets - Understand Markets Interacting with...

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1 Understand Markets þ Interacting with foreign customer and suppliers can lead to new opportunities þ Cell phone design from Europe þ Cell phone fads from Japan þ Extend the product life cycle
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2 Learn to Improve Operations þ Remain open to the free flow of ideas þ General Motors partnered with a Japanese auto manufacturer to learn þ Scandinavian design ideas have been used to improve equipment design and layout
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3 Attract and Retain Global Talent þ Offer better employment opportunities þ Better growth opportunities and insulation against unemployment þ Relocate unneeded personnel to more prosperous locations þ Incentives for people who like to travel
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4 Cultural and Ethical Issues þ Cultures can be quite different þ Attitudes can be quite different towards þ Punctuality þ Lunch breaks þ Environment þ Intellectual property þ Thievery þ Bribery þ Child labor
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Ethical Dilemma The manufacturer of athletic shoes. (Student lecturer guide p. 2-5)
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This note was uploaded on 01/20/2012 for the course MGT 3200 taught by Professor Moodie during the Spring '08 term at Kennesaw.

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Understand Markets - Understand Markets Interacting with...

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