Yield Management

Yield Management - Yield Management Revenue Management &...

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Yield Management Revenue Management Overbooking
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1/20/12 2 Yield Management Matrix Yield Management Matrix Price Fixed Variable Duration of Use Predictable Quadrant 1 Movies Stadiums Convention Centers Conference Centers Quadrant 2 Hotels Airlines Rental Cars Cruise Lines Un- predictable Quadrant 3 Restaurants Golf Courses Internet Service Providers Quadrant 4 Continuing Care Hospitals Quadrant 2 – typically associated with Revenue  Management
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1/20/12 3 Prof. Victor B. Marshall Yield Management Conditions Conducive to Yield Management Perishable product or service which can be sold in advance of consumption Fluctuations in Demand Relatively Fixed Capacity Demand can be segmented High Fixed Cost and Low Variable Cost Key Issue Managing capacity utilization to maximize profits and returns
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Yield / Revenue Management Revenue Management Example
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1/20/12 5 Prof. Victor B. Marshall Demand Curve Figure 13.5 Passed-up contribution Money left
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This note was uploaded on 01/20/2012 for the course MGT 3200 taught by Professor Moodie during the Spring '08 term at Kennesaw.

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Yield Management - Yield Management Revenue Management &...

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