2 Technology and Culture - The Case of TV

2 Technology and Culture - The Case of TV - Technology and...

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Technology and Culture: The Case of TV
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Schedule What is culture? How is technology part of our culture? Artefacts Needs/Wants Symbol Customs and Norms Thought and Speech Ritual and Practice Agent of Influence Agent of Change Neil Postman on the power of TV
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“Culture”: a whole way of life Culture refers to a “whole way of life” of a particular society. A “whole way of life” includes the artifacts, customs and norms, ideas and beliefs and practices and rituals of a specific society, past down from generation to generation (by families, schools, industries, governments, legal systems, media and communication systems, religious institutions) that bind individuals together and differentiate this grouping from others. What is the relationship between technology and culture?
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Technology and Culture – Artifacts - We Are What we Make We are Homo faber - tool-makers and tool-users. Technology - response to human needs . In a pre- modern age, humans developed technology to meet their basic subsistence needs to ensure the species’ survival. ‘Necessity is the mother of invention.’ In the 21 st century, necessity is often not the mother of invention. Our society continually constructs and defines a variety of wants as new needs. ‘ Invention is the mother of necessity.’ I don’t need my television set to survive; I do, however, want my television set. I do not die when I stop watching The Simpsons ; I do die when I stop drinking water and eating food.
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Artifacts - We Are What we Make What needs does TV fulfill?
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This note was uploaded on 01/18/2012 for the course POLITICS POL 507 taught by Professor Mirlees during the Fall '11 term at Ryerson.

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2 Technology and Culture - The Case of TV - Technology and...

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