consulting turitin.docx - Introduction Environmental...

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Introduction: Environmental scanning is a process of carefully monitoring and analysing the data from both external and internal environmental factors that may affect a business. It helps to identify any kind of threats to the company as well as opportunities present for the growth of a business. The basic goal of the environmental scanning is to determine the future direction of a business. It helps making future projections from analysis of historical events by examining both qualitative and quantitative changes. Purpose and Goal of the environmental analysis: Environmental scanning plays a very critical role in any entrepreneurship. Analysis of the business environment is very important whenever entrepreneur comes up with a new idea or innovation to predict suitability of the environment for the business. Environment Analysis help in accessing the performance of employees, cost of maintenance and customer satisfaction. So, environment scanning will be beneficial to accelerate acceptance of a product and to figure out threats and opportunities a company can face. Client Profile and Company Background: Carl’s Jr. is a fast food company known for their quality of their food and uniqueness of their product service which is a hit among young and health conscious population. Carl’s Jr. became the first of its kind with the addition of turkey burgers to its menu. Carl’s Jr. is a publicly owned fast food chain company having its foundation dated back in early 1940s . With their remarkable customer service and affordable price, soon they became a hit among their customers. Their business grew to four carts in the following years. Further, in 1945
Carl opened his first full-service restaurant “Carl’s Drive-In Barbecue” in Anaheim, Calif. They further expanded their business throughout Southern California and by\ 1975, they owned approximately 100 restaurants. Their first out-of-California restaurant was opened in 1979 in Las Vegas and their first international restaurant came into operation by the end of 1980s in Asia. By the year 2019, Carl’s Jr. owned approximately 1500 restaurants in US and approximately 500 at international locations. [ CITATION CAR19 \l 4105 ] Internal Analysis: The VRIO analysis model is a tool used for internal analysis of a company or operation. The letters of the Acronym stand for Valuable, Rarity, Imitability, and Organization, respectively (Hernández & Garcia, 2018). Carl's Jr is a fast-food brand; it belongs in the food industry, which is characterized by ever-increasing competition. For the company to stay ahead of the competition, it has to offer its customers value and exploit opportunities to neutralize external threats with its resources. The resources the company uses to beat remain relevant should be rare in the market and should not be easy to copy. Lastly, the firm should be well organized, capable, and ready to exploit the internal resources identified in the VRIO analysis. For Carl Jr. Operation the VRIO analysis should be part of their overall strategic plan.

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