Carl opened his first full-service restaurant “Carl’s Drive-In Barbecue” in Anaheim, Calif. They
further expanded their business throughout Southern California and by\ 1975, they owned
approximately 100 restaurants. Their first out-of-California restaurant was opened in 1979 in Las
Vegas and their first international restaurant came into operation by the end of 1980s in Asia. By
the year 2019, Carl’s Jr. owned approximately 1500 restaurants in US and approximately 500 at
[ CITATION CAR19 \l 4105 ]
The VRIO analysis model is a tool used for internal analysis of a company or operation.
The letters of the Acronym stand for Valuable, Rarity, Imitability, and Organization, respectively
(Hernández & Garcia, 2018). Carl's Jr is a fast-food brand; it belongs in the food industry, which
is characterized by ever-increasing competition. For the company to stay ahead of the
competition, it has to offer its customers value and exploit opportunities to neutralize external
threats with its resources. The resources the company uses to beat remain relevant should be rare
in the market and should not be easy to copy. Lastly, the firm should be well organized, capable,
and ready to exploit the internal resources identified in the VRIO analysis. For Carl Jr. Operation
the VRIO analysis should be part of their overall strategic plan.