Unformatted text preview: features held over from the late '80s. Bright "pop" colors were very much au courant , with aquamarine sported by many boys and hot pink a favorite of girls (and, to a lesser degree, boys too ). • Leather pants were popular, for men and women, especially in the club scene in the mid-90's and everywhere else in the late 90's. Buffy, boy bands, and Ricky Martin were some of the biggest reasons. Black was the most common color, but brown, red and other colors weren't unheard of. • Stores like the Gap and Old Navy cornered the clothing market. The Gap especially hit a chord with their ad campaign, which was mostly good-looking people wearing their clothes while singing pop songs and looking bored out of their minds. Towards the end of the decade, they began losing their momentum in the youth market to Abercrombie and Fitch, Aeropostale, and Banana Republic....
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- Fall '10
- Star Trek, Abercrombie & Fitch, Old Navy, spin-off