illi lilly - 1 Case Analysis Case Analysis Format Directions

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1 Case Analysis Case Analysis Format Directions Required Format for Writing of All Assigned Cases Simply download the format exactly as it is  and type your responses to each of the sections Name ________________Divya Vardha__________ Case _____________Eli Lilly in India________________ Section I What  is the setting of the case i.e. the type of industry, the firms, operations,  and nature of the environment/market[s]?  What  appears to be the issue(s), concern(s), problem(s), challenge (s)  and/or opportunities and their significance for the organization?   This case is about a joint venture strategy between 2 companies in 2  different countries. Ranbaxy is a pharmaceutical company in India, which is a  rapidly growing company in the pharmacy industry. Whereas, Eli Lilly is a well- established pharmaceutical company in USA; the company wants to expand it  wings to Asian region with another company in a joint venture. Eli Lilly found  Ranbaxy to be a perfect company to do the joint venture in India.
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2 The problem or issue for the organization seems to come from both the  companies wanting different representation and focus for the company. When Eli  Lilly and Ranbaxy decided to do a joint venture together they were focusing 
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illi lilly - 1 Case Analysis Case Analysis Format Directions

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