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Fin Unit 4 DB - Bar” had been adapted into today’s...

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Lorraine Huff Unit 4 Discussion Board July 4, 2010 Acquiring a company is much faster than building a company from scratch. For a prime example, we can look at the Cingular Wireless and AT&T Wireless merger. Cingular paid $41 th , 2004 to form the largest wireless carrier in the United States at the time. By acquiring AT&T Wireless, the company had its customer base, By acquiring a company, the acquirer gains speed to market, speed to positioning, speed to competitive mass, and speed to viability. In 2007, Cingular wireless was renamed “The New AT&T” because its majority partner, SBC, officially acquired the original AT&T company. Their advertising strategies changed minimally. Previously, Cingular’s catch phrase was “Raising the
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Unformatted text preview: Bar”, had been adapted into today’s advertising for AT&T, and they’re still “Raising the Bar” by transforming, buildings, loaves of bread, trees, and people in the shapes of full service bars on their cell phones. While the success of this merger is not always the case, it is a prime example as to why these corporations merge. It is the goal of every company to be successful. Success is determined mainly by money. If a profit is made by the company who has acquired the other corporation, then it can be looked upon as a successful merger. References Rojas, P. (2004, October 23). Cingular/AT&T Wireless merger approved . Retrieved July 4, 2010, from engadget.com: http://www.engadget.com/2004/10/23/cingular-at-t-wireless-merger-approved/...
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