Unit 3 Individual Project - Running Head: RETHINKING...

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Running Head: RETHINKING DECISIONS 1 Unit 3 Individual Project Presented in Partial Fulfillment Of the Requirements for the Class BUS 300 – Decision Making by Lorraine M. Huff AIU Online October 21, 2009 Abstract When making decisions, the positive influences are sometimes overshadowed by the negative influences in the scenario. Ideas of what people perceive a specific type of person to be
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Running Head: RETHINKING DECISIONS 2 are often used by decision makers to make their choice. Assumptions are made and put into categories to influence the decision at hand.
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Running Head: RETHINKING DECISIONS 3 The Representativeness Heuristic In the discussed scenario, an obviously qualified candidate is being discussed as a possible fit for an opening within the company for a new marketing manager. The candidate possesses a master’s degree in marketing, twenty years of experience in a similar field, and also extensive positive references. The candidate is also a woman of Hispanic origin. The representativeness heuristic, which is commonly referred to as stereotyping, can be a major cause of bias in decision making. “A stereotype is a preconceived characteristic that is attributed to an entire group of people. Many people hold stereotypes and don't even realize that they believe them. They are taught to us when we are young. Most of the time, they are said to help groups of people distinguish themselves from each other.” When discussing the typical beliefs of the Hispanic race, common responses are that they are typically employed as laborers, housekeepers, or gardeners. Usually the association includes the jobs that require strenuous manual labor also thought of as the jobs that no one else wants. Other stereotypes of the race include that they are unemployed or on welfare, criminals who are gang members, or that they are promiscuous single moms with many children. Another stereotype is that Hispanics are unintelligent. The fact that the candidate is a woman could also play a part in the decision of whether or not to hire the candidate. A common belief about females is that women are thought to be unable to control their emotions and allow them to control their lives, therefore cannot function in the business world. This biased opinion could play into a decision on whether or not to hire a candidate for a position.
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Running Head: RETHINKING DECISIONS 4 The senior manager in the scenario has decided that the candidate is not a good fit for the
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Unit 3 Individual Project - Running Head: RETHINKING...

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