OB Unit 4 DB - At USA Today, we need to focus on...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
At USA Today, we need to focus on organizational culture and organizational structure to give an explanation as to the difficulties that the company has been facing. There are three main points to address when discussing USA Today’s structure and culture. These points will help them to realize what affects different aspects have on the company and why. The first thing to take into consideration is competition within the industry. Competitive forces force USA Today to keep up with the ever-changing world culture. Technology has forced many companies to change their way of operations. Employees must adapt to these changes so they have a competitive edge against other companies. For example, a reporter who still uses methods from the 1970’s such as tape recorders and typewriters could not compete against the more technologically advanced reporters of today who are able to send and receive information via email in seconds. If two companies were in competition with each other and one had more information resources, the one with more resources would have more of an advantage. Employees must learn to use these advances, or give up their competitive edge.
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/18/2012 for the course OB BA631 taught by Professor Dr.j.venkatesh during the Spring '11 term at American InterContinental University.

Ask a homework question - tutors are online