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Org Beh Unit 3 IP Lorraine Huff - Running head ESTABLISHING...

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Running head: ESTABLISHING GROUPS AND COMMUNICATION Establishing Groups and Communication Lorraine Huff Unit 3 Individual Project American InterContinental University January 24, 2010
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Abstract USA Today has been struggling to integrate their three separated groups to create functioning communication within the company. Up to now, communication between the groups has been nonexistent. Tom Curley, president and CEO of USA Today, or USAT, has a vision of incorporating the online, live, and paper groups together to obtain a workforce that would have the resources to allow USAT to remain a top news source for the world. For Curley’s vision to become a reality USAT’s leadership must instill the need for the integration and the employees must work as a team and overcome the insecurities that have become an obstacle of the integration.
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Work Groups and Teams For USAT to have a successful integration of its groups, work groups between the divisions must be assigned. The first act that needs to be completed is to determine which positions in the groups can help positions in other groups. This can be determined by a job design. The job design defines the details of a position. These designs can be changed to incorporate the skills of other employees in different groups that would help the company to achieve a successful relationship among employees. To better explain, a working relationship, or team should follow the popular quote, “you scratch my back, and I’ll scratch yours”. The benefits of teamwork far outweigh the detriments. For example, researchers from the online group could play a key role for reporters. Working as a team, the amount of time that reporters take to research factual data for stories could be drastically lowered. The researchers in the online group could also give minute by minute information to the live group for fast, reliable news that could be broadcast around the world.
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